ATA follow up: LSA presents, supports and sponsors

The 52nd ATA Conference took place in Boston last week and provided an opportunity for stakeholders in the industry to connect, exchange ideas and learn about the latest developments in our field. Language Services Associates (LSA) sponsored the Speed Networking session which was attended by approximately 500 novice and seasoned linguists hoping to make inroads or expand their connections with contacts from around the world.

Along with sponsoring the Speed Networking event, LSA also presented as a part of the general session. LSA’s Maureen Garelick, Vendor Relations Manager in the Translation and Localization Division, presented “An Inside Look: What Agencies Really Want from Translators.” The presentation had high attendance from new and established translators.

The goal of the presentation was to review how freelance translators can find, develop and maintain mutually satisfactory relationships with language service agencies. Freelancers have ideas about what agencies want, but not all of those perceptions are accurate. Maureen discussed what agencies and freelancers expect from each other and how freelancers can effectively position and market themselves to an agency. Maureen also addressed some of the myths about agency motives, how agencies approach recruiting according to subject matter and project types and setting and negotiating rates.

Many of LSA’s linguists attended the presentation and enjoyed the many opportunities for interaction and fellowship with colleagues such as members from our local chapter, the DVTA. LSA was particularly pleased with the selection of Holly Mikkelson as the recipient of the Alexander Gode Award for her valuable services to the industry and with the election of their colleague and friend Tony Guerra as the Administrator for the Medical Division. We look forward to next year’s event to take place in San Diego.